Sandhya Banda is an Assistant Professor in the Marketing area at the Mahindra University. Her research lies within the area of empirical marketing strategy. Her research interests include New-Age Technologies (specific to Drones), Stakeholder Engagement, Product Returns and their impact on marketing outcomes. She focuses on real-world marketing problems and employs multiple sources of data and empirical methods to provide solutions. She uses quantitative and qualitative research methods, including interviews, surveys, econometric analysis, and machine learning.

Sandhya Banda is an Assistant Professor in Marketing at the Mahindra University. Her research lies in the area of empirical marketing strategy. Her research interests include New-Age Technologies (specific to Drones), Stakeholder Engagement, Product Returns, and their impact on marketing outcomes. She focuses on real-world marketing problems and employs multiple sources of data and empirical methods to provide solutions. She uses quantitative and qualitative research methods, including interviews, surveys, econometric analysis, and machine learning.

• Ph.D. in Marketing from Indian School of Business (ABD)

• Double Masters in Business Administration, Osmania University

• Bachelors in Chemistry (Hons), Delhi University

• Aksoy, Lerzan, Sandhya Banda, Colleen Harmeling, Timothy L. Keiningham, and Anita Pansari. “Marketing’s role in multi-stakeholder engagement.” International Journal of Research in Marketing 39, no. 2 (2022): 445-461.

• Jan 2024 – Present: Assistant Professor, Mahindra University.

Research Interests

• New-age/Emerging Technologies
• Product Returns
• Stakeholder Engagement
• Customer Engagement and Customer Experience